Founded in Melbourne, Australia by Aron Williams.

First-ever pop-up in MERTRA's home city, Melbourne, to celebrate its first birthday.

Release of the Ninja Fleece and Sling bag. A defining era that significantly expanded MERTRA’s global reach further.

MERTRA’s first overseas shoot. Shot in London, a city which would become a key part of the brand's global expansion.

MERTRA’s biggest release to date at the time, shot at Mont Blanc, Switzerland. The collection introduced two of MERTRA’s most known products: the Heat Reactive Puffer and Water Reactive Shell.

Announcement of MERTRA’s new logo, designed in collaboration with Peter Yee. The launch was supported by a campaign filmed across three countries over a six-month period, alongside the release of a book documenting the research, development and decision-making behind the rebrand. One of the most significant milestones in the brand’s history.

MERTRA x Umbro. MERTRA’s first official collaboration. A brand less than four years old partnered with one that has been shaping sport and culture for over 100 years, to present a 17 piece collection.

MERTRA x Slawn. A collaboration with artist Olaolu Slawn, launched through a London pop-up featuring one-of-one jackets hand-painted by Slawn. The collaboration was later released globally through a campaign photographed on Lil Yachty in Atlanta, Georgia.

Captured the March collection on the wing of an airplane, followed by the continued rollout of SS26 through campaigns headlined by Mia Khalifa and Giovanna Ramos.

Continuing SS26, MERTRA celebrated its Australian roots through a new collection that included the Down Unda Tracksuit. The campaign was photographed on Australian international footballer Alessandro Circati, ahead of the 2026 FIFA World Cup.